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Vehicle Details

Make / Model: Desoto / Firesweep
Title Status: 8670
Exerior Color:
Interior Color:
Year: 1959
Mileage:
Engine: - Transmission: -
Doors: -
Price: $0.00
Location: Monterey,CA
Seller’s Email: consignments@russoandsteele.com
Seller’s Phone: 602 252 2697
Seller Type: Auction

Condition & Features

Vehicle to be offered for Auction sale August 18 – 20th, at Russo and Steele\’s 11th Annual \”Sports & Muscle at The Marriott\” in Downtown Monterey, California. Please contact us for more information. The DeSoto (sometimes De Soto) was a brand of automobile based in the United States, manufactured and marketed by the Chrysler Corporation from 1928 to 1961. The DeSoto logo featured a stylized image of Hernando de Soto. The De Soto marque was officially dropped 30 November 1960, with a bit over two million built since 1928. The DeSoto make was founded by Walter Chrysler on August 4, 1928, and introduced for the 1929 model year. It was named after the Spanish explorer Hernando de Soto. Chrysler wanted to enter the brand in competition with its arch-rivals General Motors, Studebaker, and Willys-Knight, in the mid-price class. Shortly after DeSoto was introduced, however, Chrysler completed its purchase of the Dodge Brothers, giving the company two mid-priced makes. Had the transaction been completed sooner, DeSoto never would have been introduced. Initially, the two-make strategy was relatively successful, with DeSoto priced below Dodge models. Despite the economic times, DeSoto sales were relatively healthy, pacing Dodge at around 25,000 units in 1932. However, in 1933, Chrysler reversed the market positions of the two marques in hopes of boosting Dodge sales. By elevating DeSoto, it received Chrysler\’s streamlined 1934 Airflow bodies. But, on the shorter DeSoto wheelbase, the design was a disaster and was unpopular with consumers. Unlike Chrysler, which still had more traditional models to fall back on, DeSoto was hobbled by the Airflow design until the 1935 Airstream arrived. During the war, DeSoto was responsible for assemblies of fuselage sections for Martin B-26 Marauder, the manufacture of parts for Bofors antiaircraft cannon and the construction of B-29 aircraft nose sections. When the war ended plans to convert back to the civilian economy were






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